Quality-of-life Assessment
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ASSESS FOR PR VALUE OR QUALITY IMPROVEMENT?
Nursing homes that set out to assess consumer satisfaction or quality of life in their facilities face a sticky choice between two conflicting goals: Do you want to conduct an assessment that yields high satisfaction levels but is virtually useless from a quality improvement standpoint? Or, this time, do you want to design an assessment whose findings will enable you to improve care in a particular area or identify areas that need work?
We do not deny the public relations allure of the first assessment type. It is especially attractive to an industry such as the nursing home industry, which must constantly defend itself against often scathing criticism by the media. But if you want to quell that criticism, then your facility should also consider conducting quality care assessments of the second type. While they may not make your services look as good, their results can be used to improve care so that, in fact, your services are good.
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